ELKO Group Expands Cooperation with Dreame, Adds TVs to Baltic Distribution Portfolio
ELKO Group, one of Europe’s leading distributors of IT and consumer electronics, is expanding its cooperation with Dreame Technology to include the brand’s new TV category, with distribution to begin across the Baltic markets. The step builds on ELKO’s proven track record of growing Dreame’s ecosystem across Central and Eastern Europe and the Nordics.
Dreame enters the Baltics TV category with the S series Mini LED models—led by the S100 with an integrated 70W Dolby Atmos “soundbar within”—and the Q series Google TV range designed for mainstream viewers with fast panels and AI-enhanced picture. The lineup has been showcased internationally at IFA and CES, where Dreame TV earned TWICE Picks recognition in 2026.
With outstanding visual experience and innovative design, Dreame has won the highest honour — Gold Award — at the 2025 Shop! Design Awards, marking a strong position for Dreame TVs in the global high-end television and display technology sector.
The expansion in the TV segment aligns with Dreame’s broader strategy to build a whole-home smart ecosystem in which TVs act as an entertainment hub connected to other Dreame devices, from cleaning and air care to large appliances—an approach the company highlighted at CES 2026.
“Adding Dreame TVs to our Baltic portfolio is a natural next step. Retailers are looking for compelling, premium value alternatives in big screen Mini LED, and Dreame’s combination of picture, integrated audio and ecosystem story fits the moment. With our reach and relationships across Latvia, Lithuania and Estonia, we’re ready to scale the category quickly,” said Baiba Indane, Business Development Director, ELKO Group.
European consumers are steadily upgrading to larger, smarter and brighter screens. Independent market trackers broadly indicate continued growth in premium display technologies—both OLED and Mini LED—across 2024–2025, with Mini LED building strong momentum. At the same time, smart TV adoption in Europe continues to rise, and smart TVs have become the primary gateway to streaming and connected home services in many households.
First delivery estimated in the first half of March. Retailers interested in onboarding Dreame TVs can contact their ELKO account manager for details.
About Dreame
Established in 2017, Dreame Technology is a global leader in high-end consumer electronics and intelligent manufacturing with the vision to empower lives through technology.
About ELKO Group
The ELKO Group is one of the region’s largest distributors of IT and consumer electronics products and solutions, representing 400 world-leading manufacturers. The company provides a wide range of products and services to more than 10 000 retailers, local computer manufacturers, system integrators and enterprises within various sectors in 14 countries in Central Eastern Europe and the Nordics. Established in 1993, Latvia.
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