About us
Vision
To be a preferred long-term partner in the market.
Mission
Our role as a distributor of IT & CE products is to link the knowledge of our partners and make it readily accessible to our customers.
Values
Relationships with employees, customers, and partners are our greatest value.
Brand promise
Grow smarter.
Personality
Open & Connected. Dynamic & Ambitious.
In 1993, four young IT students started buying components, assembling computers and gaining a substantial share in, what was then, a very green IT market in Latvia.
Within a year, the first distribution contracts were concluded with giants of the IT industry, such as Seagate, Western Digital and Samsung. This was the beginning of rapid growth and regional expansion over the subsequent years.
Distributor of the Year & Best Retail Distributor in the Baltics
by Context, ChannelWatch 2025
Family-Friendly Workplace status
by the Society Integration Foundation, Latvia, 2023
311th position in the TOP 500 largest companies in CEE
by Coface, 2024