ELKO Group appointed Authorised Distributor of Segway Navimow in the Baltics and select CEE markets
ELKO Group to bring Segway Navimow’s wire‑free, AI‑enabled robotic mowers to Latvia, Estonia, Lithuania, Romania, Bulgaria, Slovenia and Croatia.
Segway Navimow, the World’s No.1 Brand in Wire Free Robotic Lawn Mower Volume Sales*, announced ELKO Group, one of the region’s largest distributors of IT and consumer electronics, has been appointed as an authorised distributor on the Massive Retailer Channel in Latvia, Estonia, Lithuania, Romania, Bulgaria, Slovenia and Croatia. Through a new partnership with ELKO, Navimow gains a powerful distribution channel for its advanced robotic lawn mower lineup, including the full 2026 range. At the same time, the partnership expands ELKO’s smart‑home and garden portfolio with Navimow’s latest wire‑free, LiDAR/vision‑guided robotic lawn mowers, including models designed for complex terrains and larger lawns.
“Wire‑free setup, centimetre-level navigation and class‑leading safety features are shifting robotic mowing from a niche to a mainstream household utility. With Segway Navimow, ELKO’s partners across the Baltics and CEE can now meet that demand with a premium, proven brand,” said Baiba Indane, Business and Development Director at ELKO Group.
“The robotic lawn mower industry is stepping into a brand-new phase. Wire-free installation, precise navigation, and safety-first obstacle detection—these features are no longer “nice-to-haves” but have become the baseline expectations of consumers. By forging a partnership with ELKO, we can leverage the strength of leading mass retailers across the region to scale these innovations. In this way, we can make premium autonomous lawn care solutions more accessible to households in our key target markets,” said Ryan Kong, General Manager EU BU.
Europe’s robotic lawn mower market continues to expand, supported by the shift to wire-free navigation, AI-based obstacle detection and energy-efficient electric platforms. Analysts estimate the European market will deliver a high-single- to low-double-digit CAGR through the early 2030s.
ELKO’s initial portfolio will feature the Navimow i Series for small to medium lawns and Navimow X4 Series for larger, complex areas—each focused on wire-free setup and precision mowing:
- i2 LiDAR: Drop and Mow，wire-free navigation. The new i2 LiDAR, which is equipped with the EFLS™ LiDAR-LiDAR+Vision AI Dual Fusion System, ensures precise, stable, and reliable positioning in complex environments. With drop and mow, simply place it on the lawn and start mowing, saving time for you and your family. Its core high-resolution solid-state LiDAR (with 4× the resolution and embedded design) and a Vision sensor for environmental 3D perception. Together, they enable revolutionary, quick deployment in minutes and near-perfect navigation. The system also instantly builds a vivid map of your garden in the app, letting users customize 20+ zones anytime.
- i2 AWD: Tackle rough terrain with ease. The new i2 AWD features an adaptive 3-wheel AWD system (45% slope capability) integrated with ESC and TCS, ensuring stable navigation across challenging landscapes. Its grass-friendly Zero-Turn Steering enables smooth turns that avoid lawn scraping.
- i2 LiDAR Pro: Triple-fusion navigation + 55% AWD, for limitless all-scene precision mowing. Triple fusion system for unmatched positioning (Solid-state LiDAR + lifetime-free Network RTK + Vision), it handles slopes up to 55% with Xero-Turn™ all-wheel drive and performs smoothly across all terrain. No wires, no antenna, one-click auto mapping. GeoSketch™️, next-gen mapping and easy editing on your app, VisionFence™️ for 200+ obstacle avoidance.
- X4 Series: Ultimate Zero-Turn AWD, master every surface flawlessly. The X4 Series is fitted with a high-performance Xero-Turn™ AWD and an all-terrain adapted dual suspension system, conquering 7 cm obstacles and slopes up to 84%. Boasting cutting motors and extended cutting width, it is ideal for large gardens up to 5,000 m² with unmatched mowing performance and efficiency across all grass types. Its innovative Xero-Turn™ AWD balances brute wheel power with agile obstacle avoidance, manoeuvring smoothly on your lawn while maintaining turf-safe steering. As a member of the Navimow next-gen lineup, it also supports intelligent navigation via Network RTK + 360° Vision + VIO fusion, supported antenna-free setup and hands-free auto mapping.
ELKO will supply resellers, retailers, and e-commerce partners across Latvia, Estonia, Lithuania, Romania, Slovenia, and Croatia with local-language marketing support, onboarding, and after-sales services. Resellers can contact their country ELKO office for line-up and pricing.
* Data source: Euromonitor International, measured in terms of total brand sales volume in units in 2024, combining both business-to-business (B2B) and business-to-consumer (B2C) transactions; based on research conducted in March-April 2025. Wireless boundary robotic lawnmower is defined as robot lawn mower, used for both residential and commercial applications, that operates without the need for a physical boundary wire to navigate the lawn or field, by adopting technologies such as UWB, Virtual, RTK, 3D Lidar, etc., and typically identified in product name or claim on packaging.
About Segway Navimow
Segway is a global enterprise in the fields of intelligent short-distance transportation and service robots. Integrating R&D, production, sales, and service, the company’s businesses are all around the world. Founded in 1999 by renowned inventor Dean Kamen, Segway has always strived to provide high-quality, safe, and reliable products for its customers.
Navimow was first introduced by Segway in 2021 and is the company’s entry into offering gardening and outdoor tools. Powered by Segway’s spirit of innovation and over 20 years of experience in the robotic sector, Navimow developed the Exact Fusion Locating System (EFLSTM), capable of centimeter-level precise positioning and continues to enhance its offerings with groundbreaking features. Today, Navimow serves households in more than 40 countries with 400,000 users, including Germany, France, Denmark, the US, the UK, Australia, and more.
Segway Navimow Europe | Smart, Wire-Free Robotic Mowers
About ELKO Group
The ELKO Group is one of the region’s largest distributors of IT and consumer electronics products and solutions, representing 350 world-leading manufacturers. The company provides a wide range of products and services to more than 10,000 retailers, local computer manufacturers, system integrators and enterprises within various sectors in 13 countries in Central Eastern Europe and the Nordics. Established in 1993, Latvia.