ELKO Group, one of the leading distributors of IT and consumer electronics in Europe, is proud to announce its partnership with Dreame Technology for the Romanian market. Effective immediately, ELKO will serve as the sole authorised distributor of Dreame’s complete ecosystem in Romania, offering resellers access to the brand’s award-winning smart home solutions.
This strategic move marks a new chapter in ELKO’s successful cooperation with Dreame, which began in 2020 with just two cordless vacuum models. Today, Dreame has grown into a comprehensive smart home brand, offering various products such as robotic and cordless wet&dry vacuums, personal care devices, and AI-enabled lawn mowers. It is now expanding its innovation portfolio with 15 new categories introduced at IFA 2025.
Dreame: A Global Leader in Smart Home Innovation
Founded in 2017, Dreame Technology has rapidly become a dominant force in the global home appliance market. In 2025, Dreame secured the No.1 market share in robotic vacuums across 18 countries. In Central and Eastern Europe, Dreame reported a 140% year-over-year revenue increase in the first half of 2025, with Romania emerging as one of its fastest-growing markets.
Dreame’s commitment to innovation is reflected in its extensive patent portfolio—over 6,300 patents globally—and its groundbreaking products such as the world’s first stair-climbing robot vacuum, the dual Robotic Flex Arm and AI-powered robotic lawn mowers.
ELKO’s Proven Track Record with Dreame
ELKO has played a pivotal role in Dreame’s expansion across the Nordics, Baltics, Slovakia, the Czech Republic, Slovenia and Croatia. The partnership has consistently delivered strong results, with Dreame now ranking among the top five brands in ELKO Group’s consolidated turnover. ELKO’s deep market knowledge, robust logistics infrastructure, and trusted reseller network have been instrumental in building Dreame’s presence in these regions.
“We are excited to strengthen our collaboration with Dreame and introduce their comprehensive ecosystem to the Romanian market,” said Baiba Indane, Business and Development Director at ELKO Group. “Dreame’s relentless innovation and user-centric design perfectly align with our mission to deliver high-quality, future-ready solutions to our partners. Romania is a dynamic and promising market, and we are confident this partnership will unlock new growth opportunities for both Dreame and our resellers.”
“We are thrilled to deepen our partnership with ELKO Group in Romania,” said Kingsley Zheng, Head of Balkan and Romania for Dreame Technology. “ELKO’s expertise, strong reseller network, and market knowledge make them the perfect partner to bring Dreame’s full ecosystem of smart home innovations to Romanian consumers. Together, we look forward to accelerating growth and introducing our award-winning products to more homes across the region.” said Alex Nutu, Country Manager of Romania.
About Dreame
Dreame Technology specialises in the R&D of smart home appliances, with a mission to make intelligent lifestyles accessible to global consumers. Founded in 2017, Dreame has become one of the leading brands in smart home cleaning, offering four major product lines: robotic vacuums, cordless stick vacuums, wet and dry vacuums, and high-speed hair dryers. Each product is meticulously crafted to redefine household convenience and innovation, enhancing the lives of users worldwide. With a strong focus on technological advancement and user-centric design, Dreame continues to expand its presence in over 100 countries and regions.