Xiaomi chooses ELKO Group authorized distributor in the Nordics

ELKO Group and its daughter company Gandalf Distribution AB, is recognized as one of the region’s leading IT and consumer electronics distributors and have signed a partnership agreement with Xiaomi. They are now authorised distributors to the Nordic market and bring the broadest range of Xiaomi products to the region.
Xiaomi, a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core is working to develop its market share in the Nordics. It has decided to expand its distribution channels by adding ELKO Group and its daughter company Gandalf Distribution as a partner in Sweden, Norway, Denmark, Finland, and Iceland.

The product range for wholesale provided through ELKO and Gandalf Distribution channel in the Nordics will be the broadest to date and will cover Xiaomi and Redmi smartphones, tablets, and the complete AIOT (ecosystem) product range. The range includes products like smart home appliances and lifestyle products. The first deliveries have already been received and are available for wholesale to Gandalf customers.

“The Nordic region is a global leader in the digital economy. Combined with our mature and well-established distribution model, we are confident Xiaomi can significantly increase access to its distinguished ecosystem products and together we can facilitate the next step of major business growth for both Xiaomi, and as our leading reseller partners across Scandinavia,” Baiba Indane, Head of Branded Unit at ELKO Group.
Xiaomi products available for wholesale in Nordics
  • Smartphones
  • Tablets
  • Wearables
  • Electric Scooters
  • Media Players
  • Smart Projectors
  • Robot Vacuum Cleaners
  • Smart Kitchen Appliances
  • Smart Air Purifiers
  • Security Cameras
  • Smart Pet Feeders
  • Electric Screwdrivers
  • Accessories
  • And much more
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected via an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts,” Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. In June 2023, MAU of MIUI reached approximately 606 million globally. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, reached 654.5 million smart devices connected to its platform (excluding smartphones, laptops and tablets) as of June 30, 2023. Xiaomi products are present in more than 100 countries and regions around the world. In August 2023, Xiaomi was included in the Fortune Global 500 list for the fifth year in a row, ranking 360th.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

The ELKO Group is one of the region's largest distributors of IT and consumer electronics products and solutions, representing 350 IT manufacturers. The company provides a wide range of products and services to more than 10 000 retailers, local computer manufacturers, system integrators and enterprises within various sectors in 13 countries in Europe and Central Asia.
Gandalf Data AB was founded in Malmö in 1984. Since 2017 Gandalf Distribution AB is a part of ELKO Group which has a presence in 31 countries. We import, market and sell IT-related hardware, software and consumer electronic products to partner resellers across Sweden, Denmark, Finland, Norway and Iceland. With over 30 years’ experience in distribution, we know what it takes. With great commitment and a close collaboration with partners, we develop attractive offers to maximize profitability and volume growth at all levels. Gandalf Distribution AB is the natural steppingstone into Nordic markets for new vendors.

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