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WESTech rebranded within the framework of ELKO brand identity change

In Slovakia and the Czech Republic, the ELKO Group operates under the WESTech brand. Following the parent company’s brand identity change in May this year, WESTech is adopting the new visual identity and story behind it.
The new brand identity of WESTech, as for the ELKO Group, reflect its role as a distributor to merge market, supplier and sales channel expertise and experience, and to make it readily accessible to all partners.

The WESTech logo can be used in different colours thus reflecting diversity. Diversity is an integral part of WESTech’s identity that opens doors to a wide range of capabilities, experience, knowledge, and strengths.

Communication materials and other visual elements will be changed gradually.