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WESTech, a member of ELKO Group, becomes the 100% owner of the ProGamingShop.sk and MP3.sk

Westech_Arasid_progaming_mp3_sk
WESTech, one of the largest Slovak distributors of IT products, at the end of 2019, completed the acquisition of ARAŠID, becoming the exclusive owner of the ProGamingShop.sk and MP3.sk e-shops and retail network.
ARAŠID, the operator of an e-shop specialising in the sale of games, gaming consoles and gaming accessories under the ProGamingShop.sk brand, and a leading seller of mobile phones and accessories under the MP3.sk brand has seen its market position improve significantly since WESTech, a member of ELKO Group, made its capital investment into the company.

“We made the decision to fully use our joint potential following WESTech’s investment in our company in June 2018. Collectively we expanded our retail network to include an additional three stores in Trnava, Banská Bystrica and Košice to our current total of 18 stores,” said Miroslav Lakatoš, Sales Director at ARAŠID.

The company’s revenues in the highly competitive and demanding consumer electronics and IT market grew year-on-year by 10%. The product portfolio also expanded to include new products from leading brands such as Lenovo, Asus, JBL and Logitech, and the portfolio of Apple products also expanded.

In 2019, on average, one in seven households in Slovakia bought a game through ProGamingShop.sk and the MP3.sk network sold more than 30,000 mobile phones.

Matej Sršeň, CEO of WESTech, emphasised that gaining complete equity control over ARAŠID at the end of 2019 presented future opportunities for the company to engage in its development activities. “Our ambition is to expand into foreign markets and to strengthen our position where we currently operate,” emphasised Sršeň. He added that this step would allow the company to expand its Slovak retail network to include more stores and to create an ARAŠID flagship store in Bratislava. “Consolidation of the product portfolio and maximum exploitation of the synergies between two companies operating in very similar market segments while gaining an additional and strong B2C sales channel for products and services will make our position stronger and grow revenues as well,” said Sršeň.

About Arašid s.r.o.

More than 150,000 games for various platforms were sold through ProGamingShop.sk in 2019, which means one in every seven households in Slovakia on average purchased a game in this way.
The company also saw tremendous success in the mobile technology segment in 2019: MP3.sk sold more than 30,000 mobile phones. Both e-shops are highly ranked in terms of popularity and the quality of e-shops in Slovakia, including the SHOP of the year competition, which is organised by the Heureka.sk online shopping centre.

About WESTech s.r.o.
WESTech is one of the largest distributors of IT products from the most prestigious global brands including Apple, Intel, Asus, AMD, Xiami, Ubiquiti, Gigabyte, JBL, WD, Mikrotik, Huawei, Seagate and others in Slovakia and the Czech Republic. It represents 130 manufacturers of information technologies and vendors and provides a broad range of products and services for more than 2,000 customers. WESTech generated turnover of EUR 235 million in 2019 and currently employs more than 120 employees. WESTech is part of ELKO Group.

About ELKO Group

ELKO Group is one of the region's largest distributors of IT and consumer electronics products and solutions representing 400 IT manufacturers. The company provides a wide range of products and services to more than 10 000 retailers, local computer manufacturers, system integrators and enterprises within various sectors in more than 30 countries across Europe and Central Asia. The Group’s turnover in 2018 amounted to USD 1 768 million (EUR 1 497 million).
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