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Gandalf Distribution and ELKO Group start distribution of Xiaomi smartphones in Scandinavia and the Baltic States

Xiaomi is currently the 4th largest smartphone brand in the world. They have also established the world’s largest IoT platform for consumers connecting more than 150 million smart units, not counting smartphones and laptops. The brand’s slogan “Innovation for everyone” reflects both Gandalf and ELKO’s goals to offer resellers in Scandinavia and the Baltic States the best IT and consumer electronics brands available. Gandalf and ELKO are very proud to offer high-quality models of Xiaomi smartphones in their product portfolio.
ELKO Group is one of the leading mobile product distributors in the region, and we are honored to have such a major worldwide supplier as Xiaomi in the ELKO Group and Gandalf product portfolio. By expanding the ELKO Group and Gandalf smartphone product range, we are pleased to be able to offer our customers high-quality and innovative products
Baiba Indāne Head of Branded Unit, ELKO Group
”By adding the official distribution of Xiaomi’s market-leading products into our mature and well-established distribution model we are facilitating the next step of major business growth for both Xiaomi, as well as our leading reseller partners across Scandinavia. We welcome all Gandalf resellers to benefit from the win-win situation that this new exciting Xiaomi contract enables,” informs Johan Cheng Falkström, Sales and Marketing Manager, Gandalf Distribution AB part of ELKO Group
"We are excited to work with ELKO Group and Gandalf Distribution AB. This will allow fans of the Mi brand in Sweden, Norway, and Denmark to experience Xiaomi products. We are confident that our portfolio of reasonably priced smartphones, including Redmi Note 7, Mi 9 and Mi 9 SE, will delight users," said Tony Chen, General Manager for CEE, Nordic and Baltic Region, Xiaomi
Gandalf Data AB was founded in Malmö in 1984 and today has 40 employees. Since 2017 Gandalf Distribution AB is a part of ELKO Group which has a presence in 31 countries. We import, market and sell IT-related hardware, software and consumer electronic products to partner resellers across Sweden, Denmark, Finland, Norway and Iceland. With over 30 years’ experience in distribution we know what it takes. With great commitment and a close collaboration with partners, we develop attractive offers to maximize profitability and volume growth at all levels. Gandalf Distribution AB is the natural stepping stone into the Nordic markets for new vendors.
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9 2018 (1810.HK). Xiaomi is an internet-based company that has smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users, and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world's fourth-largest smartphone brand, and has established the world's largest consumer IoT platform, with more than 150.9 million smart devices (excluding smartphones and laptops) connected to its platform. Currently Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.
Elina Junolainena
Corporate Marketing Manager
ELKO Group
elina.junolainena@elkogroup.com
+ 371 67092361

www.elkogroup.com
ELKO Group LinkedIn
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Press Nordic:
Johan Cheng Falkström
Sales and Marketing Manager, Gandalf Distribution AB
johan.falkstrom@gandalf.se
+46 708 250441

www.gandalf.se
Gandalf Distribution AB LinkedIn