News
18 Jul, 2024
ELKO partners with Midea Group to distribute Midea, Toshiba, and Eureka brands in the Baltics and Poland
ELKO Group, one of the region's largest IT and consumer electronics distributors, has signed a strategic partnership agreement with Midea Group. As authorised distributors in Latvia, Lithuania, Estonia, and Poland, ELKO Group will now develop and distribute Midea and Toshiba products while being the first to introduce the Eureka brand to these markets.
Midea Group is a significant player globally in the electrical appliance industry. Midea manufactures a wide array of products, including major and small domestic appliances, climate products, laundry appliances, and HVAC systems.
Eureka and Toshiba, the other two brands under the agreement, have been part of the Midea Group since its acquisition in 2016.
Eureka is one of North America's earliest vacuum cleaner manufacturers and has a history of innovation and market leadership. ELKO will be the first distributor to introduce this premium, internationally acclaimed brand to the Baltics and Poland. As a start, two reliable and self-proven robot vacuum models will be offered: the Eureka E10s, featuring a distinctive bagless multi-cyclonic station and the Eureka J20s, which stands out with a game-changing rolling mopping system.
Toshiba, a renowned Japanese brand known for its high-quality products, is now part of Midea Group's portfolio. ELKO-represented markets can look forward to receiving top-notch, user-centric microwave ovens, air fryers, and tabletop dishwashers.
“Our partnership with Midea Group significantly enhances our range of household appliances. While Midea and Toshiba are already well-established and recognised brands in our markets, we are especially excited about the exclusivity of being the first to introduce Eureka vacuum cleaners to the Baltics and Poland. The initial delivery will feature flagship models of Midea Group brands, with a broader assortment to be gradually expanded over time,” said Baiba Indane, Head of Branded Unit at ELKO Group.
Eureka and Toshiba, the other two brands under the agreement, have been part of the Midea Group since its acquisition in 2016.
Eureka is one of North America's earliest vacuum cleaner manufacturers and has a history of innovation and market leadership. ELKO will be the first distributor to introduce this premium, internationally acclaimed brand to the Baltics and Poland. As a start, two reliable and self-proven robot vacuum models will be offered: the Eureka E10s, featuring a distinctive bagless multi-cyclonic station and the Eureka J20s, which stands out with a game-changing rolling mopping system.
Toshiba, a renowned Japanese brand known for its high-quality products, is now part of Midea Group's portfolio. ELKO-represented markets can look forward to receiving top-notch, user-centric microwave ovens, air fryers, and tabletop dishwashers.
“Our partnership with Midea Group significantly enhances our range of household appliances. While Midea and Toshiba are already well-established and recognised brands in our markets, we are especially excited about the exclusivity of being the first to introduce Eureka vacuum cleaners to the Baltics and Poland. The initial delivery will feature flagship models of Midea Group brands, with a broader assortment to be gradually expanded over time,” said Baiba Indane, Head of Branded Unit at ELKO Group.
About Midea & Midea Group
Midea is one of over 10 brands within the Smart Home Business of Midea Group.
Midea Group, established in 1968, is a leading global high-technology company ranked #278 on the 2023 Fortune Global 500 list, and one of the world’s largest home appliance manufacturing companies which businesses go beyond smart home appliances. In early 2021, the company streamlined its core units into five high-growth business pillars to pave the new future growth path: Smart Home, Electro-Mechanical, Building Technologies, Robotics & Automation and Digital Innovation.
All businesses of Midea Group are striving for one credo: #HumanizingTechnology.
The Midea brand believes in providing surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring and inventing to meet the ever-changing demand of our consumers – enabling them to “make yourself at home”.
Midea Group’s globally 35 production centers and over 166,000 employees in more than 200 countries and regions generated an annual revenue of more than USD51.39billion in 2022. Its 28 worldwide innovation centers and the strong commitment to R&D have resulted in more than 62,000 authorized patents to-date.
www.midea.com
www.midea-group.com
Midea is one of over 10 brands within the Smart Home Business of Midea Group.
Midea Group, established in 1968, is a leading global high-technology company ranked #278 on the 2023 Fortune Global 500 list, and one of the world’s largest home appliance manufacturing companies which businesses go beyond smart home appliances. In early 2021, the company streamlined its core units into five high-growth business pillars to pave the new future growth path: Smart Home, Electro-Mechanical, Building Technologies, Robotics & Automation and Digital Innovation.
All businesses of Midea Group are striving for one credo: #HumanizingTechnology.
The Midea brand believes in providing surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring and inventing to meet the ever-changing demand of our consumers – enabling them to “make yourself at home”.
Midea Group’s globally 35 production centers and over 166,000 employees in more than 200 countries and regions generated an annual revenue of more than USD51.39billion in 2022. Its 28 worldwide innovation centers and the strong commitment to R&D have resulted in more than 62,000 authorized patents to-date.
www.midea.com
www.midea-group.com
About Eureka
Eureka® was founded in 1909 in Detroit, Michigan, USA, and carries a complete line of vacuum cleaners, including uprights, canisters, sticks, handhelds, and cordless units. For over 100 years Eureka has always been at the forefront of innovation with new and exciting products, making it a household name all around the world. In 2016 Eureka® was acquired by Midea America Corp, which created a partnership that combines Eureka's special heritage with Midea Group's extensive manufacturing capabilities and retail coverage.
www.eureka.com
Eureka® was founded in 1909 in Detroit, Michigan, USA, and carries a complete line of vacuum cleaners, including uprights, canisters, sticks, handhelds, and cordless units. For over 100 years Eureka has always been at the forefront of innovation with new and exciting products, making it a household name all around the world. In 2016 Eureka® was acquired by Midea America Corp, which created a partnership that combines Eureka's special heritage with Midea Group's extensive manufacturing capabilities and retail coverage.
www.eureka.com
About Toshiba
Toshiba is a historic brand dating back to 1875. Today it is a household name in the appliances industry, known for its many milestone inventions. Toshiba has developed numerous pioneering electronic products that were the first of their kind in Japan, or indeed anywhere in the world.
In 2016, Midea Group acquired the home appliances business of this iconic Japanese brand.
www.toshiba-lifestyle.com
Toshiba is a historic brand dating back to 1875. Today it is a household name in the appliances industry, known for its many milestone inventions. Toshiba has developed numerous pioneering electronic products that were the first of their kind in Japan, or indeed anywhere in the world.
In 2016, Midea Group acquired the home appliances business of this iconic Japanese brand.
www.toshiba-lifestyle.com