News
13 Mar, 2025
ELKO named authorized distributor for Narwal robot vacuums in Romania
ELKO has become the first authorized distributor of Narwal, a top 5 robot vacuum brand globally, in Romania. This collaboration will introduce Narwal's innovative robotic vacuums to the Romanian market, starting with two flagship models and expanding to a total of eight by the end of the year.
Founded in 2016, Narwal has rapidly emerged as a pioneer in the home robotics industry. The company is known for developing cutting-edge cleaning solutions that address common household challenges, offering superior performance and convenience. Narwal's commitment to innovation has led to its recognition as a top-five robot vacuum brand globally, serving over 3 million families across more than 30 countries.
Baiba Indane, Business Development Director of ELKO Group on new partnership: "The European robotic vacuum cleaner market is on a strong growth trajectory, with significant expansion expected in the coming years. Partnering with Narwal aligns perfectly with our mission to bring innovative, high-quality products to our customers. We are proud to be the first to introduce this groundbreaking brand to Romania. While new to our market, Narwal’s products have already demonstrated their exceptional potential across Europe and globally. In an increasingly competitive landscape, we believe Narwal stands out as a trusted choice with a proven track record of excellence."
Narwal is dedicated to designing products that cater to customer needs, making cleaning more efficient and convenient. The company's commitment to innovation is evident ‒ more than 1 200 patented technologies. Narwal's products have been lauded by numerous media outlets and have won a list of international awards.
The first delivery will contain two models: a flagship model, Narwal Freo Z Ultra, and Narwal Freo X Ultra, which represent the latest advancements in home cleaning technology, combining powerful vacuuming and intelligent mopping for a truly hands-free experience.
Baiba Indane, Business Development Director of ELKO Group on new partnership: "The European robotic vacuum cleaner market is on a strong growth trajectory, with significant expansion expected in the coming years. Partnering with Narwal aligns perfectly with our mission to bring innovative, high-quality products to our customers. We are proud to be the first to introduce this groundbreaking brand to Romania. While new to our market, Narwal’s products have already demonstrated their exceptional potential across Europe and globally. In an increasingly competitive landscape, we believe Narwal stands out as a trusted choice with a proven track record of excellence."
Narwal is dedicated to designing products that cater to customer needs, making cleaning more efficient and convenient. The company's commitment to innovation is evident ‒ more than 1 200 patented technologies. Narwal's products have been lauded by numerous media outlets and have won a list of international awards.
The first delivery will contain two models: a flagship model, Narwal Freo Z Ultra, and Narwal Freo X Ultra, which represent the latest advancements in home cleaning technology, combining powerful vacuuming and intelligent mopping for a truly hands-free experience.
Narwal Freo X Ultra:
A top-tier robotic vacuum and mop featuring an innovative 0-tangling brush and DirtSense™ technology, which guarantees a flawless clean. Equipped with advanced AI-driven navigation, self-cleaning capabilities, and powerful suction, it ensures a deep clean with minimal user intervention.
A top-tier robotic vacuum and mop featuring an innovative 0-tangling brush and DirtSense™ technology, which guarantees a flawless clean. Equipped with advanced AI-driven navigation, self-cleaning capabilities, and powerful suction, it ensures a deep clean with minimal user intervention.
Narwal Freo Z Ultra:
The world’s first robot vacuum with dual chips and dual cameras, delivering an exceptional cleaning experience through advanced obstacle avoidance and complex cleaning strategies. Its smarter avoidance system adapts to various situations and can recognize over 120 objects. Designed for superior floor care, this model features cutting-edge smart mapping, adaptive mopping technology, and an elegant, space-efficient design, making it a standout choice for modern homes.
The world’s first robot vacuum with dual chips and dual cameras, delivering an exceptional cleaning experience through advanced obstacle avoidance and complex cleaning strategies. Its smarter avoidance system adapts to various situations and can recognize over 120 objects. Designed for superior floor care, this model features cutting-edge smart mapping, adaptive mopping technology, and an elegant, space-efficient design, making it a standout choice for modern homes.
At CES 2025, Narwal Robotics introduced a range of innovative new products set to launch this year, with availability in the Romanian market to follow.
About ELKO Group
The ELKO Group is one of the region's largest distributors of IT and consumer electronics products and solutions, representing 350 IT manufacturers. The company provides a wide range of products and services to more than 10 000 retailers, local computer manufacturers, system integrators and enterprises within various sectors in 13 countries in Europe. www.elkogroup.com
About Narwal
Narwal is known for using its cutting-edge technology to realize its objective of bringing flawless floors to users. It's one of the top 5 robotic cleaning manufacturers, with the brand achieving $200 million in sales within two years of introducing its first product and maintaining high double-digit annual growth ever since. Narwal has raised substantial funds from investors including Sequoia Capital, Hillhouse Capital, ByteDance (parent of TikTok), and Tencent, among others. With over 700 researchers and scientists from across the globe, Narwal has made numerous breakthroughs in multiple fields and won prestigious international awards, including the Edison Gold Award, which honors innovation, and Time Magazine's Best Inventions. https://us.narwal.com/
About ELKO Group
The ELKO Group is one of the region's largest distributors of IT and consumer electronics products and solutions, representing 350 IT manufacturers. The company provides a wide range of products and services to more than 10 000 retailers, local computer manufacturers, system integrators and enterprises within various sectors in 13 countries in Europe. www.elkogroup.com
About Narwal
Narwal is known for using its cutting-edge technology to realize its objective of bringing flawless floors to users. It's one of the top 5 robotic cleaning manufacturers, with the brand achieving $200 million in sales within two years of introducing its first product and maintaining high double-digit annual growth ever since. Narwal has raised substantial funds from investors including Sequoia Capital, Hillhouse Capital, ByteDance (parent of TikTok), and Tencent, among others. With over 700 researchers and scientists from across the globe, Narwal has made numerous breakthroughs in multiple fields and won prestigious international awards, including the Edison Gold Award, which honors innovation, and Time Magazine's Best Inventions. https://us.narwal.com/