News
16 Oct, 2024
ELKO has been named Distributor of the Year and Best Retail Partner for Baltics

CONTEXT announces winner of ChannelWatch Distributor of the Year Award 2024: ELKO has been named Distributor of the Year and Best Retail Partner for Baltics.
CONTEXT ChannelWatch is one of the world’s largest online IT reseller surveys. With over 9,000 participating resellers, it delivers critical insight into the purchasing intentions and decisions of the channel community alongside key business issues and industry trends. As part of the survey, resellers in each country nominate distributors they work with for CONTEXT’s ChannelWatch Distributor of the Year Awards.
The IT Channel is recovering, moving into positive growth in Q2 2024 for the first time in a year. Growth is coming from diverse categories - with increased sales of mobile computing and peripherals and a boost in some IT infrastructure projects, software sales and government investment in health and education, supported by the NextGenerationEU programme.
The macroeconomic picture is mixed with business confidence still muted but key economic indicators are looking brighter with the reduction in interest rates, and improvements to the rate of inflation. We anticipate sustained growth in the next four quarters, aided by growth in software and infrastructure sales, and with the refresh cycle in personal systems being stimulated by the end of support for Windows 10 in 2025.
CONTEXT introduce winners across the following categories:
The IT Channel is recovering, moving into positive growth in Q2 2024 for the first time in a year. Growth is coming from diverse categories - with increased sales of mobile computing and peripherals and a boost in some IT infrastructure projects, software sales and government investment in health and education, supported by the NextGenerationEU programme.
The macroeconomic picture is mixed with business confidence still muted but key economic indicators are looking brighter with the reduction in interest rates, and improvements to the rate of inflation. We anticipate sustained growth in the next four quarters, aided by growth in software and infrastructure sales, and with the refresh cycle in personal systems being stimulated by the end of support for Windows 10 in 2025.
CONTEXT introduce winners across the following categories:
- Distributor of the Year
- Best Value-Added Distributor
- Best Customer Service Distributor
- Most Innovative Distributor
- Best Logistics Distributor
- Best Retail Partner
- Best Cloud Partner
- Best AV Partner
- Best UC Partner
- Best Cybersecurity Partner
Huge congratulations to ELKO for winning the CONTEXT ChannelWatch Distributor of the Year 2024 award.CONTEXT CEO and co-founder
Howard Davies, CONTEXT CEO and co-founder said: “Huge congratulations to ELKO for winning the CONTEXT ChannelWatch Distributor of the Year 2024 award. This well-deserved recognition reflects ELKO’s exceptional work in supporting its reseller network and standing out in a fiercely competitive market. Distributors remain critical to the success of the IT channel, and ELKO has demonstrated leadership and excellence throughout the year.”
Laura Drebeinika, ELKO Head of Sales Baltics and Poland, commented:
"Staying close with our customers has always been our top priority. Over the past few years, we've seen a big shift towards online sales and higher efficiency in retail channels. We have adapted to ongoing changes and our partner needs, especially when it comes to automation and product portfolio. Today, about 65% of our Baltic customers are integrated with us through API, showing just how important seamless connections have become.
Being named Distributor of the Year and Best Retail Distributor is a huge honor and reflects the work we've we have done to support our partners in growing their businesses."
About CONTEXT
CONTEXT analytics, forecasts and data-management solutions are embedded in the information systems of the world's major technology companies. We track over $200 billion of sales transactions for the global ITC channel every year. Our team of more than 400 staff operates from locations including London, Berlin, Paris, Madrid, Milan, Warsaw, Johannesburg, Istanbul, Dubai, Chicago, Buenos Aires, São Paulo, Mumbai, Auckland, Singapore, Seoul, Taipei and Tokyo.
Laura Drebeinika, ELKO Head of Sales Baltics and Poland, commented:
"Staying close with our customers has always been our top priority. Over the past few years, we've seen a big shift towards online sales and higher efficiency in retail channels. We have adapted to ongoing changes and our partner needs, especially when it comes to automation and product portfolio. Today, about 65% of our Baltic customers are integrated with us through API, showing just how important seamless connections have become.
Being named Distributor of the Year and Best Retail Distributor is a huge honor and reflects the work we've we have done to support our partners in growing their businesses."
About CONTEXT
CONTEXT analytics, forecasts and data-management solutions are embedded in the information systems of the world's major technology companies. We track over $200 billion of sales transactions for the global ITC channel every year. Our team of more than 400 staff operates from locations including London, Berlin, Paris, Madrid, Milan, Warsaw, Johannesburg, Istanbul, Dubai, Chicago, Buenos Aires, São Paulo, Mumbai, Auckland, Singapore, Seoul, Taipei and Tokyo.