ELKO Group has been nominated Distributor of the Year in the 2021 CONTEXT ChannelWatch survey

Context-2021
ELKO Group has been nominated Distributor of the Year in the 2021 CONTEXT ChannelWatch survey categories: Best Retail Distributor in the Baltics and Nordics and Best Value-added Distributor in the Baltics.
CONTEXT ChannelWatch is one of the world’s largest online IT-reseller surveys, with 7,000+ resellers contributing every year, giving key insight into the purchasing intentions and decisions as well as business issues and industry trends the channel community face. As part of the survey, resellers in each country nominate distributors they work with for the CONTEXT ChannelWatch Distributor of the Year Award.

Market dynamics in IT distribution landscape have been heavily influenced by the pandemic and this continues to have a huge impact on channel sales for the rest of the year and beyond. According to CONTEXT market intelligence, a number of factors are set to influence the technology market as we head into 2022, including environmental concerns of consumer and B2B IT buyers, and the EU’s huge €1.8 trillion recovery fund, much of which will be spent on digital.

While European IT distributors have continued to perform well in 2021, supply shortages have been a cause for some concern and have slowed growth. But performance in the Channel has still been strong, marking the huge progression in IT with Government spending and the continued success of traditional IT categories along with innovative ways of delivering services notably through cloud and hybrid solutions.

Against a backdrop of ever-changing market dynamics, resellers were asked to rate their distributors on a wide range of key service areas. As a result, we are very pleased to be able to introduce winners across the following categories:
  • Overall Distributor of the Year
  • Best Value-Added Distributor
  • Best Customer Service
  • Best Innovation Distributor
  • Best Logistics Distributor
  • Best Retail Distributor
  • Best Cloud Distributor
  • Best Audio Video Distributor
  • Best Unified Communications Distributor
  • Best Cybersecurity Distributor
To be awarded in the year when the market experienced supply chain collapse and shortage means a lot. Long-term relations with manufacturers, logistic partners and resellers played a prominent role. Scale matters when competition rises for volumes and deliveries. Moreover, we are used to working in changing and unstable conditions.
Svens Dinsdorfs ELKO Group, CEO
Howard Davies, CONTEXT CEO and Co-Founder said:

“In the coming weeks, CONTEXT will be publishing important insights from the ChannelWatch survey, highlighting market trends in the IT distribution channel and driving greater understanding of reseller relationships with both distributors and vendors alike.”

About CONTEXT
CONTEXT's market intelligence, business analytics and opportunity analysis empower clients to optimise operations and accelerate tomorrow’s revenues. With over 35 years of industry partnership and experience in reporting on large datasets, CONTEXT delivers analytics at all points in the value chain, providing clients with actionable insights rooted in concrete data and a profound understanding of customer needs. CONTEXT was recognised as one of the UK’s Best Workplaces™ by Great Place to Work®, and is headquartered in London, with over 300 staff across the world.
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