ELKO got four awards at the CONTEXT ChannelWatch 2022

ELKO has been nominated the Baltics’ Most Innovative Distributor, Best Cloud Partner, Best Retail Partner and Best Value-Added Distributor in the 2022 CONTEXT ChannelWatch survey.
CONTEXT ChannelWatch is one of the world’s largest online IT reseller surveys. With over 9,000 participating resellers, it delivers critical insight into the purchasing intentions and decisions of the channel community, as well as key business issues and industry trends. As part of the survey, resellers in each country nominate distributors they work with for CONTEXT’s ChannelWatch Distributor of the Year Awards.

Market dynamics in the IT distribution landscape continue to be influenced by the pandemic and its aftershocks, alongside more recent events such as the war in Ukraine and soaring inflation. According to CONTEXT market intelligence, these factors, plus IT buyers’ growing environmental concerns and the EU’s massive €2 trillion recovery fund, will have a major impact on channel sales this year. And they’ll exert a strong influence on the technology market as we head into 2023.

Despite muted consumer demand due to the rising cost of living, European IT distributors have continued to perform well in 2022 as supply bottlenecks ease and business sales surge. In fact, the emergence of the hybrid workplace has become a major growth driver, encouraging greater investment in office refreshes and the supply of better-quality equipment to home workers.

Against this backdrop of continuous market change, resellers were asked to rate their distributors on a wide range of key service areas. As a result, we’re delighted to introduce winners across the following categories:
  • Distributor of the Year
  • Best Cybersecurity Partner
  • Best Customer Service Distributor
  • Best Logistics Distributor
  • Best Cloud Partner
  • Most Innovative Distributor
  • Best Value-Added Distributor
  • Best Retail Partner
Laura Drebeinika, ELKO Head of Sales Baltics and Poland, commented:
“Received recognition in numerous disciplines is encouraging to continue the path taken. Aligning to nominations, we are especially proud of the new interface and improved functionality of our e-commerce store. As well as, about new delivery methods, we introduced this year, which significantly help shorten the time to end-users. That's not it, we have also entered into new product categories, like garden and power tools, for instance, offering new opportunities for our customers to grow. However, at the heart of everything is the focus on our long-lasting and strong partnership with the region’s supply chain members – retailers, e-tailers, system integrators, data centres...you name it. We are very happy our partners in Latvia, Lithuania and Estonia have noticed our efforts and awarded with their votes.”

Howard Davies, CONTEXT CEO and Co-Founder, said:
“We are delighted to see ELKO win four awards at the CONTEXT ChannelWatch, especially the Most Innovative Distributor award. The modern distribution industry is about finding and delivering innovative value as technology continues to shake up the business and consumer landscapes. ELKO’s hard work in this area is essential to bringing about the digital transformation which is so much in demand.”

In the coming weeks, CONTEXT will be publishing important insights from the ChannelWatch survey, highlighting market trends in the IT distribution channel and driving greater understanding of reseller relationships with both distributors and vendors alike.

About ELKO
The ELKO Group is one of the region's largest distributors of IT and consumer electronics products and solutions, representing 350 IT manufacturers. The company provides a wide range of products and services to more than 10 000 retailers, local computer manufacturers, system integrators and enterprises within various sectors in 12 countries in Europe and Central Asia.

CONTEXT's market intelligence, business analytics and opportunity analysis empower clients to optimise operations and accelerate tomorrow’s revenues. With over 35 years of industry partnership and experience in reporting on large datasets, CONTEXT delivers analytics at all points in the value chain, providing clients with actionable insights rooted in concrete data and a profound understanding of customer needs. CONTEXT was recognised as one of the UK’s Best Workplaces™ by Great Place to Work®, and is headquartered in London, with over 375 staff across the world.
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