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25 years in partnership – the story of ELKO and Seagate

Seagate-ELKO-25 years in partnership
Seagate is one of the world's leading manufacturers of storage devices and software and is celebrating its 40th anniversary this year. It is also one of the first companies with which ELKO Group started cooperating in 1994, thus becoming the first company to distribute Seagate's hard drives in the Baltic region.
Ilgonis Inspēters, Component Product Unit Manager of ELKO Group has been cooperating with Seagate since 1995: “Over the past 25 years, ELKO and Seagate have developed much in common. Starting with such historical facts that both companies have changed their logo twice and that their CEOs have changed five times, as well as their mutual growth – developing product portfolios, changing price dynamics and distribution regions. Together we have survived periods of economic crisis, and in such cases, the long-term relationship helps find solutions more easily.”
While Seagate has been developing its product portfolio and looking for ever new sales segments, its core business has always been data storage devices and equipment approving its professionalism and becoming a leader in the field. At the time ELKO began its collaboration with Seagate, there were more than 100 different hard drive manufacturers on the market, but ELKO chose Seagate. Seagate is one of the three remaining players on the market today. Additionally, Seagate is currently one of the largest manufacturers in ELKO’s components portfolio and holds about 15%.
Twenty-five years ago, the largest hard drive available on the market was 9GB measuring 5.25 inches. In comparison, today you could easily lose a 4TB drive in your pocket, but high capacity is already 16TB!
Egons Mednis President of ELKO Group
Egons Mednis, President of ELKO Group, on the first steps of the partnership: “This cooperation became possible when large Western companies began showing an interest in the Baltic region. Being an active company, ELKO stood out at the time as we started expanding outside the borders of Latvia. We approached Seagate rather bravely, and as a result, Seagate became one of the key partners. Seagate’s distribution channels grew with the geographical expansion of ELKO. It’s hard to imagine now, but 25 years ago, the largest hard drive available on the market was 9GB measuring 5.25 inches (~13cm). In comparison, today you could easily lose a 4TB drive in your pocket, but high capacity is already 16TB! We can proudly say that Seagate has been one of ELKO’s key partners since its foundation and we are honoured of the trust that they have placed in us.”
Alexander Malinin, Seagate Senior Sales Manager Russia and FSU countries: “ELKO Group is a strategic and long-term partner for Seagate. We appreciate all the effort invested into developing storage business in the markets owned by ELKO, close collaboration on different levels and deep involvement from ELKO’s team. Over the past 25 years, a big part of the success was very similar vision about market dynamics and growing trends. We are proud to feel the passion for discovering new opportunities and synergy in our collaboration. We have experienced several important milestones and will do even more in the coming years. We wish all the best to ELKO team!”
Both Inspēters and Irina Pavlova, Senior Product Manager of ELKO Group, who has been working with Seagate from 2014, note: “Seagate can be called a process company – it's business processes are well organized and easy to learn by everyone. It is a stable and predictable partner to work with and to rely on, which is very important in the distribution industry. We have a very good synergy between the two companies and are proud to celebrate such an anniversary of trust and long-term partnership.”
About Seagate

Seagate crafts the datasphere, helping to maximise humanity’s potential by innovating world-class, precision-engineered data management solutions with a focus on sustainable partnerships. Learn more at www.seagate.com.

About ELKO Group

ELKO Group is one of the region's largest distributors of IT and consumer electronics products and solutions representing 400 IT manufacturers. The company provides a wide range of products and services to more than 10 000 retailers, local computer manufacturers, system integrators and enterprises within various sectors in more than 30 countries across Europe and Central Asia. The Group’s turnover in 2018 amounted to USD 1 768 million (EUR 1 497 million).
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